At the beginning of our journey, we decided to call ourselves 'Purple Carrot', but alas there were others by that name too....

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Finally, we decided to keep the name. Phonetically that is. Now instead of a vegetable, we have a mark, which when placed below a sentence allows one to indicate a proposed insertion, often structuring the sentence better than it was before.

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This somehow also correlates to what we at Purple Caret are trying to achieve. We insert workable strategies like customised digital marketing solutions into a business to make it perform better.

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In the end, we believe that there are a few takeaways from this simple brand story 

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